Primary Research Fueling Marketing Efforts
I brainstormed, planned and project managed an end-to-end primary research project that included into B2B buying preferences across different generations. In the first three months post launch, content and promotional efforts drove:
-Mentions in targeted marketing media
-1,000+ views of the blog post series
-230+ webinar registrants
-100+ social media mentions
-1,700+ impressions on related interactive content
Read a comprehensive case study here. See related assets here.
